I needed to check something in Andrew Marvell’s ‘Upon Appleton House’, and, not having my volume of Marvell’s poetry to hand, did what any PhD student would do and quickly searched for the poem via Google. I am used to the sinister phenomenon of Google linking to adverts connected to the content of my emails, and usually ignore them, but this time I was amused by the commentary Google provided on Marvell’s text. While a supplier of ‘artificial grass’ probably wouldn’t be welcomed by Marvell’s speaker, who criticises ‘all this marble crust’, what would he make of the offers of tree surgeons – ‘for healthier, tidier trees’ and ‘local clearance work’?