Sales of Tony Blair’s autobiography A Journey may be slowed by a new campaign instigated by a 24-year-old nursing student named Euan Booth. Booth set up a Facebook group entitled ‘Subversively move Tony Blair’s memoirs to the crime section in the bookshops’. More than 5,000 people are now engaged in the effort to reclassify the book (some have opted for ‘Sci-fi, Fantasy and Horror’ rather than ‘Crime’). Without wishing to devalue the political issues at the heart of this protest, it’s interesting as an example of the interaction of digital and print media, and as a reminder of how far the interpretation of a book might be affected by the company it keeps.